Catching up on a week of new stuff from the GOOG.
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Outsell forecasts that online spending will overtake print in 2010
March 9th, 2010 · SEO
According to Outsell, spending on online advertising and marketing will overtake print in 2010 for the first time. The research and advisory firm’s annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine ads this year.
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Web Analytics Association Names Mike Levin as Executive Director
March 9th, 2010 · SEO
Previously the executive director of the Oracle Applications Users Group (OAUG), Mike Levin has been tapped in the same role – but this time at the Web Analytics Association (WAA).
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Razorfish Improves Efficiencies by 50% with Marin Search Marketer
March 9th, 2010 · SEO
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider.
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173 million U.S. Internet users watched 32.4 billion videos in January
March 9th, 2010 · SEO
According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you’ll discover that viewers watched an average of 187 videos per viewer during the month.
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Citysearch Teams with OrangeSoda for Online Marketing Solution
March 9th, 2010 · SEO
Local advertising meets search engine optimization with new tool for marketers.
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Did I tell you about The Value of Social Media Report by Econsultancy?
March 7th, 2010 · SEO
Over the past three weeks, I’ve been to SES London 2010, OMS 2010 in San Diego, and SMX West 2010 in Santa Clara. As The Grateful Dead would say, “What a long strange trip it’s been.”
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YouTube: AutoCaptions for Everyone and New Default Embed Size
March 5th, 2010 · SEO
A couple of new updates from the Internet’s most popular video sharing site.
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Yahoo! Launches Paid Search Desktop Tool
March 5th, 2010 · SEO
New tool allows you to manage multiple search marketing campaigns offline.
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Yahoo CEO Bartz Says Would Have Sold Yahoo, Mocks Facebook
March 3rd, 2010 · SEO
In an interview on CNBC, Yahoo CEO Carol Bartz stated she would have sold Yahoo at $36 when Microsoft was offering, includes a dig at Facebook and admits Yahoo “is really not a Google”.
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What’s Next for SEO?
March 3rd, 2010 · SEO
I caught up with Lisa Myers after the “SEO: Where to Next?” keynote panel at SES London 2010. She had a lot to say about Google Local, calling them to up their game.
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Peter Norvig offers an insider’s look at Google Research during SMX West
March 3rd, 2010 · SEO
At SMX West 2010 in Santa Clara, California, Peter Norvig, who spearheads Google’s wide-ranging research efforts, offered a behind-the-scenes look at the cool technology projects Google is developing for future products and services.
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Yahoo Turned 15 Today
March 3rd, 2010 · SEO
Yahoo was born 15 years ago – seems longer but then internet years are sort of like dog years.
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Coremetrics Latest to Add Facebook Analytics
March 2nd, 2010 · SEO
Measuring the world’s most popular social network is taking the web analytics industry by storm.
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AdWords Extends Mobile Click-to-Call to National Advertisers
March 2nd, 2010 · SEO
Expansion of feature allows national phone numbers irregardless of user location.
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Bing’s Autosuggest Integrates Query History
March 2nd, 2010 · SEO
Personalized search suggestions now available from historical search clues.
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Google Names Street View Trike Contest Winners
March 1st, 2010 · SEO
Bike fitted with street level imagery cameras to visit five locations in the U.S.
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